About the Project
Weaver & Loom’s digital platform reimagines designer-artisan collaborations, resulting in faster turnarounds, higher wages and 100% control over bespoke rug design and production from dream to doorstep.
When working at Funday Agency, I designed a logo rooted in the structure and rhythm of woven textiles, translating the logic of loom craftsmanship into a contemporary, scalable mark. The wider identity system builds on modular patterns, tactile references, and a refined typographic language to express both artistry and technological sophistication. Every element was crafted to communicate craftsmanship, customization, and creative empowerment, positioning Weaver & Loom as a forward-thinking yet traditional craft-focused design partner.
When working at Funday Agency, I designed a logo rooted in the structure and rhythm of woven textiles, translating the logic of loom craftsmanship into a contemporary, scalable mark. The wider identity system builds on modular patterns, tactile references, and a refined typographic language to express both artistry and technological sophistication. Every element was crafted to communicate craftsmanship, customization, and creative empowerment, positioning Weaver & Loom as a forward-thinking yet traditional craft-focused design partner.
Collaborators: Kathryn Whiteside, Anne Kwon, Anahit Matshkalyan
Agency: Funday
Logo Design, Brand Identity, Packaging
Agency: Funday
Logo Design, Brand Identity, Packaging
Explorations
Experimenting with fonts and compositions
