About Wander
The Wander Wallet is positioned as a companion that guides the user in the AO and Arweave ecosystem, which are networks aimed at revolutionizing the internet as we know it offering scalable, trustless, and decentralized infrastructure for Web3 applications. Wander in this context is both a wallet app and a facilitator for discovering exciting projects in the space!
Logo Design
The logo embodies exploration, adventure, and guidance, all while depicting a simple paper boat inspired by origami art. Its shapes may also be interpreted as a terrain with rivers and hills evoking the association of adventure, while in its negative space there is a hidden star shape implying the ideas of guidance and hope. All those associations help position the brand in an optimistic and approachable light, while its symmetric composition help solidify ideas of timelessness, reliability and security.
Noteworthy strategic associations of the paper boat:
- Simple and Accessible, low barrier of entry: Something everyone can join in and build
- Playful, friendly & joyful character
App & Web Design
I worked in a small design team of three, contributing to feature development as well as their go-to-market visuals, all while preparing presentations to the stakeholders of the project during the process. I particularly valued working across the full journey, from shaping the product to communicating it to users.
Product design:
- App screen flows,
- Dashboard UI & custom button icons,
- App microinteractions and animation direction,
- New Explore feature UI,
- Design system for light and dark modes (using Figma tokens),
- Took part in the Agents and Delegation feature UI design.
Promo visual design:
- Wander Token design and promotion assets,
- Promotional in-app token announcement animation,
- Tiers Segment visuals,
- UI graphics (success & error screens, empty states, connect wallet, onboarding)
- Mascot design used for the face of the Agents feature,
- Website landing page
Product design:
- App screen flows,
- Dashboard UI & custom button icons,
- App microinteractions and animation direction,
- New Explore feature UI,
- Design system for light and dark modes (using Figma tokens),
- Took part in the Agents and Delegation feature UI design.
Promo visual design:
- Wander Token design and promotion assets,
- Promotional in-app token announcement animation,
- Tiers Segment visuals,
- UI graphics (success & error screens, empty states, connect wallet, onboarding)
- Mascot design used for the face of the Agents feature,
- Website landing page
